SEO and Content Architect

We are looking for an experienced SEO with strong content marketing skills to join our marketing team. As a key individual contributor, you’ll play a crucial role in identifying and executing on SEO opportunities, as well as conceptualizing, creating, and executing world-class content marketing campaigns. You’ll help to increase the visibility of our clients’ brands. Most importantly, you need to be a great addition to the team that compliments the Outer Banks Media brand. The ideal candidate is an exceptional communicator and creative thinker. You are a master at keeping up with the ever-changing pace of SEO and the web marketing industry. You love solving SEO challenges, and your ability to create a piece of innovative, evergreen content out of a change in the industry, case study, or data is second to none. You love improving search visibility, both technically and creatively, in big, bold ways.

Responsibilities

  • Working collaboratively to conceptualize, create, and execute world-class content marketing campaigns in order to grow our clients’ audiences, attract new community members, and support client’s online branding and marketing initiatives
  • Support content marketing that drives qualified visitors to our various client websites, brand profiles and products/services
  • Create evergreen content that returns value over many years by creating exemplary value to our client’s audience
  • Share your industry knowledge on our blog in a way that supports our audience/clients and helps grow the Outer Banks Media brand
  • Work with other marketing teams to execute content promotion and amplification through paid and organic channels, including: industry outreach, social media marketing, search engine targeting, press relations, email marketing, paid amplification, and more
  • Gather and analyze success metrics and identify KPIs for personal content pieces to evaluate what is working and what isn’t. Comfortable iterating on pieces that need improvement
  • Content auditing of client websites to discover gaps and take advantage of opportunities
  • Regular monitoring of the SEO health of client websites, staying on top of SEO opportunities, prioritizing these, and executing on their deliverables alongside our web development and design teams
  • Work cross-functionality with other teams to implement SEO best practices for OBX Media and client properties
  • Act as an in-house “Subject Matter Expert” to assist other teams with your Content Marketing and SEO expertise. This includes advising and providing feedback to our various clients and team members
  • Represent yourself and Outer Banks Media within our community. This includes speaking at marketing events, answering Q&A questions, participating in social media, and actively contributing blog comments

Skills and Experience

  • The ideal candidate doesn’t need to have all of these skills, but a good number of them will go a long way.
  • A proven track record of several content marketing initiatives. It’s important that you’re able to demonstrate the success of these projects and the goals that they served.
  • A solid understanding of HTML and CSS. JavaScript, MySQL and PHP are a plus
  • Experience with various analytics software packages, including Google Analytics and Adobe Omniture.
  • Extensive experience with social media promotion, which may include Twitter, Facebook, Google+, LinkedIn, Pinterest, SnapChat, Reddit, Instagram and more.
  • Experience, or at least solid exposure, to paid amplification channels such as Facebook, Twitter, Outbrain, Taboola, display advertising, paid search marketing and more.
  • The ability to wireframe and create project specs. Work with designers, writers, and developers to bring these projects to life. Design skills are a plus.
  • SEO. You have a proven track record of driving traffic through Search Engine Optimization. You’ve worked to improve sites either in-house or through client work.
  • Understanding and experience with common SEO tools and tasks, including keyword research, link checkers, site crawls/audits, structured data, URL structures and more.
  • Familiarity with SEO software and tools, and monthly reporting website traffic and results to clients
  • Excellent communication skills. Writing samples are a plus, including web content you’ve written.

About Outer Banks Media

Outer Banks Media is a fast-growing, integrated marketing and communications company focused on a variety of different industries and clients. Many clients have national and international focuses and are based all around the country. We are looking for a serious, well-spoken, enthusiastic, and passionate SEO and Team Player who camp jump right in and make a splash.