Ambrose Furniture is a family-owned and operated business in Northeastern North Carolina. For over 60 years, the company has led the region in selling high-quality home furnishings. Over the years, Ambrose Furniture has built long-standing relationships with the community but still wanted to increase the traffic into their stores by developing a website.
Outer Banks Media designed a new website for Ambrose Furniture that aimed to get people inside of stores and boost sales. Along with the website, we created a rebranded version of the old company logo. We prioritized using creative language over the industry standard sales-driven copy, to create a stronger relationship with audience members. To further increase relationship building, we strategically incorporated Moxie, the company’s beloved dog, into the webpage.
Introducing Moxie to the website created a call to action that encouraged users to visit the Ambrose Furniture Kitty Hawk store to meet her. The website features streamlined inventory content that teases what visitors can expect when visiting brick-and-mortar stores. We use a design inspiration quiz embedded on the website homepage to guide visitors to galleries of customized furniture catered to their design tastes.
- Rebranded Logo
- Incorporate Dog Mascot
- Fun Quiz on Homepage to Lead Users to Inspiration Galleries
- Streamline Old Site Content
- Teaser of Offerings
- Creative Language Instead of Sales Driven Language