After designing a successful rental management website for Outer Banks Bicycle, the client approached Outer Banks Media to create a re-branded version of their website catered towards vacationers. Since the other website focuses so heavily on cycling gear and biking on the Outer Banks, we wanted the new brand for Beach Fun Rentals to truly embody the spirit of an OBX beach vacation.
We designed a custom logo with vibrant peach and turquoise colors accompanied by custom fonts that match the website layout we designed. We closely mimicked the layout of Outer Banks Bicycle with this site as we wanted to test the difference the branding could make by A/B testing the two websites over the summer with Google Ads and Brand Hookup listings. Both websites also integrate with Zapier to send text message alerts to customers and delivery fulfillment information to the internal team.
The result is a beautiful and memorable brand for Beach Fun Rentals that inspires users to rent more than just bicycles and explore other options such as watersports rentals and beach gear.