The newly formed Duck Merchants Association approached Outer Banks Media to develop an identity for their organization. A group of businesses working together to increase visibility, awareness, and a sense of community, the Merchants’ goal was to promote the town of Duck, NC and all it has to offer. During the brand development, Outer Banks Media decided on a tagline of ‘Shop, Play, Dine, Stay’ as a catchy slogan that would be used throughout the brand materials, which then evolved into the categorization system for businesses who joined the group. By color-coding each of the 4 categories and assigning it an icon, it became simple to organize the structure of the pieces that followed, from website sections to map icons. OBX Media works annually with the Merchants on a printed brochure that houses a complete directory of member businesses and their locations, as well as a custom-illustrated walking map of Duck, NC and also designed and manages their website.
- Logo Design
- Brand Development
- Sticker Design
- Brochure with Custom Illustrated Map and Categorized Business Directory
- Website Design
- Online Business Directory
Outer Banks Media helped our organization create our brand from the ground up! When The Duck Merchants Association formed, Brooke helped design our organization’s logo, our dedicated website and complimentary printed guide map. As we have grown, the Outer Banks Media team has assisted us in adapting these essential marketing tools to meet our organization’s needs and expanding marketing outreach.Nancy Caviness, Board Member Duck Merchants Association