Outer Banks Media designed and developed a new website for OBX Bicycle, a bicycle and water sports rental and repair shop located in Kill Devil Hills, NC. OBX Bicycle wanted to increase their online rentals, especially during the summer months as they marketed to vacationers visiting the Outer Banks. Through a combination of on-site SEO and paid search advertising, Outer Banks Media helped OBX Bicycle drastically improve not only their website traffic, but increase their online rentals as well.
- Custom E-Commerce Webiste Design
- Full On-Page and On-Site SEO
- Meta Data Optimization
- Paid Search Campaign
- Geotargeted Display Ad Campaign
- Traffic and Search Rank Reports
Key Results and Improvements
When comparing the web traffic for Outer Banks Bicycle from July 2016 to July 2017, the results are drastic. Overall website visits increased 340%, with a 122.7% increase in Organic Search traffic alone. Not only are these visitor stats impressive, but the conversions of these site visits into online sales is strong as well. The total number of online orders increased by 550% while gross sales from the same period rose nearly 600%, meaning not only were more people purchasing directly from the website, but the total purchase amounts were greater as well.