Town of Duck

Outer Banks Media provided a redesigned website for the Town of Duck, a popular beach vacation destination located on the Outer Banks of North Carolina. This new user-friendly website is targeted at both residents and visitors who are looking for information and events in and around the area. This sound-to-sea community offers to visitors a number of outdoor recreational activities, summer events and concerts, fine dining, world-class shopping, a beautiful beach and breathtaking sunsets. The town’s previous website was difficult to view on a mobile device, which made it challenging for visitors to access information on the go. The town also managed events and activities externally, making scheduling and planning cumbersome. The municipality desired a more modern design that accurately represented the town. The goals for the site were to promote proper brand awareness and to ultimately provide a positive user experience, reminiscent of the experience visitors of the town often enjoy. The new website gives the town freedom to update the site on its own, including full management of their online event calendar. Eye-catching colors combined with stunning images of the area and fun-filled activities added a warm and welcoming feel to the site, showcasing the beauty of the town and appealing to residents and visitors alike. Navigation was simplified by restructuring menus to quickly direct site visitors based on whether they are vacationers, current residents or local business owners, providing a better user experience for everyone. Also readily available on the site is information regarding specific town committees and departments, which is able to be easily managed internally by town administrators.