Van Kampen Law has successfully led plaintiff-side employment law in the state of North Carolina by practicing aggressive diplomacy while strengthening personal relationships with often executive-level victims of workplace discrimination, harassment, retaliation, and more.
Previously, we used a strongly integrated SEO website to rank #1 in many Google searches for Charlotte and North Carolina employment attorneys. Outer Banks Media was tasked to maintain our strong and stable website traffic while re-designing the website’s layout and completely new branding.
The team at Van Kampen Law is always in their client’s corner. These folks really toe the line, know the ropes, and will fight in the courtroom! We loved the boxing analogy and imagery associated with this brand identity.
We settled on the tagline “Employment Attorney’s in your Corner” and used a boxing ring itself to play into the V and K shapes. The result was a professional and elevated take on the boxing theme. We pulled custom boxing-related icons into the website design but reinforced the North Carolina connection with a video hero image full of swift motion over the Queen City’s skyline.
All this beauty, plus maintained rankings.
- New Brand Logo
- Revisioned Tag Line
- Boxing-Themed Brand Identity with Custom Icons
- Eye-catching, Rotating Awards Section
- Video Hero Image
- Video Resources & Embedded Podcast Features
- Transferred Website into GeneratePress