Outer Banks Media (OBX Media), a North Carolina-based digital marketing agency specializing in website design, search engine optimization and internet marketing, announces the website launch of their client, OBX Monogram Shop. OBX Monogram Shop is a custom embroidery boutique located in Duck, NC, specializing in personalized goods, including tote bags, luggage, etched glassware, apparel, home goods, ornaments, and accessories.
As a young, growing business, OBX Monogram Shop was looking for a way to capture a larger market for their unique offering of custom monogrammed gifts and other goods through their website. Their previous website was not optimized for Google searches, and was not easily viewed on a mobile device. Their shopping cart was not as intuitive as they would have liked on the front or back end, which made inventory tracking and management difficult. They reached out to OBX Media for help refreshing their website to give it a more professional, boutique look; and a better online shopping experience for their customers.
“The transformation of our site was amazing,” remarked Allie June, owner of OBX Monogram Shop. “Not only did OBX Media create more than we imagined from a branding perspective, but the beautiful images, product options and shopping experience literally changed our online image from small monogram shop to sophisticated, boutique retailer,” June added. To improve their online look, OBX Media chose images that were eye-catching, including an array of photos of custom-monogrammed items from the shop. The e-commerce section of the website was reconfigured with more specific categories, allowing customers to find items much more easily. “With the upgrades we made to their e-commerce platform, their customers are now able to easily select their monogram style, font and thread color,” said C.K. Evans, owner of OBX Media. “With the endless customization options available with these products, it was important for us to make it easy for both the customers and our client to identify exactly which options are selected with every purchase.”
For more information about OBX Monogram Shop, or to make a purchase online, please visit their website.
About OBX Media
Outer Banks Media, a Google Certified Partner Agency, provides marketing and advertising consultation services to small and large businesses all over the nation. OBX Media specializes in website design and development, hosting, pay-per-click management, search engine optimization services, social media marketing, and an array of traditional marketing services such as print, TV and radio. To learn how you can increase web traffic and build online sales, please visit http://www.outerbanksmedia.com or call 252-256-7116.