Women’s Luxury Clothing Startup Reaches New Heights with Rebranded E-Commerce Website from OBX Media

Outer Banks Media (OBX Media), a North Carolina-based digital marketing agency specializing in website design, search engine optimization and internet marketing, announces the website launch of their client, Evy’s Tree, a designer of high-quality, luxury women’s hoodies. Beginning as a small startup company, hand-making and selling unique women’s hoodies out of their California home, Evy’s Tree has since grown to a cult-favorite clothing line, selling thousands of hoodies annually across the world with a unique flash sale business model.

Amy Miraflor, co-owner and designer of Evy’s Tree, talked with OBX Media about redesigning their e-commerce website with a new, high-end design to reflect their evolving brand image. It was also imperative for their website to be easily accessed by visitors using mobile devices, like smartphones or tablets, as the majority of their website visitors are using mobile platforms. “We have been working with Evy’s Tree on their brand presence and website for over six years, and it has been so rewarding to see how they have taken such huge strides at every stage of their growth” said Brooke Scarborough, Creative Director of OBX Media. “It was time to give a fresh update to both the look and functionality of their website. Responsive web design is particularly important for e-commerce sites; it enhances the shopping experience, strengthens brand presence and can increase sales transactions, translating into higher revenue,” Scarborough added. Responsive websites enable pages to automatically adjust in size according to the device’s screen size and orientation; switching between these options as needed.

For the online store, OBX Media based the updated website design on three elements; high-end design, ease of use across all devices, and a simplified layout to allow their stunning photography to be the focus. Evy’s Tree uses a unique sales technique: building interest in their designs through social media outlets, culminating in weekly timed product releases with high levels of website traffic and frequent product sell-outs. This sense of urgency made it imperative that users be able to easily navigate the site, find their items, and check out quickly from any platform. “OBXM created the Evy’s Tree website quickly without compromising quality,” said Samantha Donohue, IT Lead at Evy’s Tree. “Our customers enjoy their shopping experience because our website is attractive and easy to navigate. We have a high level of brand loyalty from our Evy’s Tree customers, and the new design elevated our look while staying true to our core values” she added. For more information about Evy’s Tree, visit their website.

About OBX Media
Outer Banks Media, a Google Certified Partner Agency, provides marketing and advertising consultation services to small and large businesses all over the nation. OBX Media specializes in website design and development, pay-per-click management, search engine optimization services, social media marketing, and an array of traditional marketing services such as print, TV and radio. To learn how to increase web traffic and build online sales, please visit our website or call 252-256-7116.