What is the Outer Banks Brewing Station?
The Outer Banks Brewing Station is not only the country’s first wind-powered brewery, but also an upscale pub with nationally recognized chefs. Though the Brewing Station has become widely known for their award-winning hand crafted beers and cuisine, the pub is also a very popular music venue that brings in talent from across the country. OBBS also has a spacious beer garden, known as the “backyard”, that houses many special events and catches some of the best sunsets on the Outer Banks.
Built in 2001, the architecture pays homage to the turn-of-the-century life-saving stations of the Outer Banks, while the custom design of the interior celebrates the nautical uniqueness of the area. The founders of the Brew Pub wanted to establish an environmentally-friendly restaurant that focuses on crafted beers, top-notch dining, live music, and a community gathering spot. On Earth Day 2008, the OBBS erected the 80-foot tower and turbine that powers 10% of the restaurant and brewery, making the Brew Pub as historical as the beach that it calls home.
The Brewpub had a long set of goals for their new website, but wanted to integrate an an online store and an events calendar with ticket sales for special events. OBBS often hosts well known regional musicians at the brewery and needed to have a vehicle for pre-selling tickets to these concerts. They also wanted multiple blogs – focused on food, beer, and events. As a popular hotspot on the beach, the Brewing Station needed social media to be well integrated into the site and site content.
OBBS E-Commerce Website
Outer Banks Media set up a customized e-commerce solution that allows the Brew Pub to sell anything on their site from t-shirts to growlers. The brew crew club can manage online orders, get recent sales performance, and update products easily in-house. The system calculates UPS shipping cost accurately for remote clients based on the weight of the product and shipping zip code.
The Outer Banks Brewing Station can run product promotions and these products and the discounted price will be highlighted in the footer of the site. This helps sell old inventory that needs to sell faster.
OBXM Web Design Solutions
- Fully secure E-Commerce
- Event Calendar
- Multi-Faceted Blog
- Integration with Social Media
- Easily Managed Food Menus
- Active E-Club
- Accurate shipping calculations
Events are a big deal at OBBS. It is the premiere concert venue at the beach, and the brewery hosts big acts and bands. Each week, there are several events that need to be advertised through social media and the business’ website.
OBXM provided a calendar solution that offers customized features such as event ‘previews’ on hover within the calendar. The upcoming events are highlighted within sidebars and the footer throughout the site. Each event has an event page which allows the ‘brew crew’ to easily advertise each event uploading videos, photography and bios on each act or party scheduled.