SMM Need to Know
Whatever social media portal you prefer, there are three important things to remember when sounding off.
- Educate – Speak about something informative that your fans will actually want to know. Post an article about something important in the related industry.
- Engage – If your customers tweet you or like you on Facebook, show them love with a tweet or follow back. Share promotions or run contests. Give your users a reason to engage with you and visit your page often.
- Entertain – So while we aren’t all necessarily born comedians, try to post material that is interesting and could put a smile on someone’s face. Retweeting and reposting with a comment is an easy option and is still a social signal.
If you are still wondering what the point of social media is, think of it as an online publicist. Another voice for your business. The best part about this kind of PR is that it can be very affordable. And, the icing on the cake is that social media signals drive search traffic back to your website. #MissionAccomplished