Facebook, Twitter, Pinterest, Instagram, StumbleUpon, Tumblr, the list can go on and on. Everyday, a new social media platform is launched (probably not completely accurate, but it sure does seem like it!). So, which ones are important for your business and why? Outer Banks Media can help you decide which social media tools are the most appropriate for your business and most importantly for your customer. For example, if you own a restaurant, you will want to reach out to your fans to notify them of events, menu changes, specials, discounts, etc. Perhaps, your business is an educational institution that needs to alert parents of bus schedule changes, or after school events? Some of these platforms are going to be a great fit, while others are not. Let us meet with you to explain how we can make you stars of the social media world.
Social Media Marketing Tips
Whatever social media portal you prefer, there are three important things to remember when sounding off.
Educate – Speak about something informative that your fans will actually want to know. Post an article about something important in the related industry.
Engage – If your customers tweet you or like you on Facebook, show them love with a tweet or follow back. Share promotions or run contests. Give your users a reason to engage with you and visit your page often.
Entertain – So while we aren’t all necessarily born comedians, try to post material that is interesting and could put a smile on someone’s face. Retweeting and reposting with a comment is an easy option and is still a social signal.
If you are still wondering what the point of social media is, think of it as an online publicist. Another voice for your business. The best part about this kind of PR is that it can be very affordable. And, the icing on the cake is that social media signals drive search traffic back to your website. #MissionAccomplished