Improving your website’s SEO doesn’t have to be challenging. Actually, it can be much easier than it seems to increase your search engine optimization. There are a few, simple best practices that can help boost your website to the top of search results.
1. Include Engaging and Reliable Content
Make the content on your site readable and engaging. You want to present a clear, interesting message in a way that is easy to read and understand. It’s important to use headings to break up sections and use vocabulary that is suited for your audience. Bulleted or numbered lists (like this one) are a great way to provide content that is easy to digest. Readers will take more away from a few short paragraphs than a lengthy article that gives more information than they were looking for.
2. Use Relevant Keywords
Use keywords that describe your business, your location, and the topic at hand. This is one very important element of SEO. When search engines show results, they takes into account all readable text. That means blog posts, image descriptions and tags, product descriptions, and page meta data. If you use good keywords, your search rankings will improve.
3. Link to Trusted Sources
Having links to other sites is an important part of SEO. However, you want to make sure these links are pointing people to reputable sources that provide relevant information on the topic you’re discussing. Inserting random or irrelevant links just to have them is bad practice and can actually negatively impact your website SEO.
4. Include Multimedia
Pages on your website with pictures and video are more engaging for your site users. They break up solid walls of text to help make the page more readable. The titles, alt descriptions, and captions are a great place to include some extra keywords. So, not only are the images visually appealing, they positively impact your SEO score.
5. Correct Contact Information
When people find your website, it’s important that you provide them with the information they need to contact you for the next step. Whether it’s a question about a service or a visit to your storefront, people need to be able to contact you.
Correct contact information can also impact your SEO. If your contact information is uniform across many platforms like Google My Business, Yelp, Trip Advisor, and dozens more, it is more likely that your business listing will appear in search results over your competition. If you’re not sure how your contact information is showing up online, visit our Brand Hookup page and see how your business stacks up online.
As you can see, there are many elements that make up a good SEO score. These are just a few basic ones. There are many more in-depth measures that are taken into account by search engines when displaying results. If you would like some more information or are interested in a professional SEO audit of your entire website, drop us a line! We would love to hear from you and get your next project started.