In today’s world, the internet is king. However, traditional advertising outlets such as print, tv and radio are still alive and well, and can be an effective advertising outlet. So where to begin? With all the media buying choices, outlets and resources, it takes an experienced media buyer to help you achieve rating points that result in reaching a higher percentage of your market. Outer Banks Media has long-standing broadcast relationships from local and syndicated programming to regional and national networks. With a strategic media program in place, you will increase your brand exposure and top-of-mind awareness with your audience through radio advertising and television commercials.
TV and Radio
Millions of people listen to the radio or watch television every day. And we’re not just watching and listening from our car or living room! We can access our favorite channels from our tablets, phones, iPods and more. It’s an opportunity to stay informed and entertained 24-7. And with hundreds of channels to satisfy everyone on the planet, TV and radio advertising are often an obvious choice for marketers who want to get their message in front of their target audience again and again.
Print Advertising
Stay in front of your audience with magazine ads, newspaper ads, and trade publication advertising.
Successful marketers know when print advertising is the right activity to include in their marketing plan. Although digital marketing is increasing in popularity, you could be missing a portion of your audience if their preferred method of obtaining information is through magazines, newspapers and trade publications. For many industries like retail, hospitality, and trade-specific markets, target audiences are still driven by information they see in hard-copy print.
Our creative team understands what it takes to draw attention to your brand in printed media. And our experienced media buyers know how to recommend just the right frequency to get your message noticed. We have developed strong relationships with publications in a variety of markets that enable us to obtain the best rates for your business. Learn more about putting the right media plan together for your brand.
3 Reasons to Consider Traditional Advertising
There are many reasons why traditional advertising can be an effective medium in your overall marketing plan, especially when coupled with an online marketing campaign, and we can help you track the effectiveness of your chosen print advertising initiatives. Print, radio and television can be a valuable addition in reaching certain parts of your target market:
1. It’s a tangible vehicle that carries your brand and message.
2. It carries a certain level of authority and trustworthiness.
3. It expands your reach to a market segment that relies on printed resources
