Success During The Holidays: Tips For Retailers

The Holidays Are Coming

Are Your Sales And Promotional Campaigns Ready?

Fall pumpkins and Christmas decor are already claiming space on retail shelves around the world. Whether you are ready or not, the holidays are coming. Preparing for Black Friday sales and holiday promotions can really sneak up on you if you aren’t prepared. Planning your marketing campaigns ahead of time can take your business from surviving the seasonal mayhem to thriving and enjoying the most wonderful time of year.



It's A Wonderful Life (When You Plan Ahead)

Making the Most of Your Marketing Budget

Planning ahead gives you an opportunity to make the biggest impact with your budget and capture any traffic you may have missed last year. Take a look a your historical sales data and adjust your budget to match the peaks and valleys of the holiday season.

All Is Calm, All Is Bright (When Your Calendar Is Complete)

Mapping Out Your Promotional Calendar

Last year, 1/3 of shoppers said that all of their holiday weekend purchases were driven by promotions. Mapping out your holiday sales, graphics and promo codes allows you to target your audience in advance, avoid the stress of promoting last minute deals and gives you time to educate and prepare your sales team.


Don't Get Your Tinsel in a Tangle

Establishing a Crisis-Response Plan

When the holidays get chaotic, having a response plan in place can save the day. Make sure your team members know which campaigns they should be monitoring and how to troubleshoot any issues that may arise online and at your storefront.

It's Beginning To Look a Lot Like Christmas

Preparing Your Website For The Holidays

Once you’ve established a game plan, start watching and reviewing your website to ensure your products and brand message are in the best shape for online shoppers. You want your business to stay fresh on your customers' minds and provide them with an easy user experience.



Making YOUR Seasons Bright

Taking Your Marketing Campaigns To A New Level

At Outer Banks Media, we can get your marketing campaigns prepped and ready for the holidays so you can stay holly and jolly. We can assist your business with strategic planning, creating shopping and digital ads, email marketing, promotional graphics, website updates and more. Contact us today to get a jump on your holiday sales campaigns.