Ambrose Furniture

Ambrose Furniture is a family-owned and operated business in Northeastern North Carolina. For over 60 years, the company has led the region in selling high-quality home furnishings. Over the years, Ambrose Furniture has built long-standing relationships with the community but still wanted to increase the traffic into their stores by developing a website.

Outer Banks Media designed a new website for Ambrose Furniture that aimed to get people inside of stores and boost sales. Along with the website, we created a rebranded version of the old company logo. We prioritized using creative language over the industry standard sales-driven copy, to create a stronger relationship with audience members. To further increase relationship building, we strategically incorporated Moxie, the company’s beloved dog, into the webpage.

Introducing Moxie to the website created a call to action that encouraged users to visit the Ambrose Furniture Kitty Hawk store to meet her. The website features streamlined inventory content that teases what visitors can expect when visiting brick-and-mortar stores. We use a design inspiration quiz embedded on the website homepage to guide visitors to galleries of customized furniture catered to their design tastes. 

If you have ever driven to the Outer Banks, you are sure to have seen Moxie from Ambrose Furniture somewhere along the way. A couple of years ago we helped this well-known Northeastern North Carolina furniture store redesign its logo and overall brand persona, with the help of Moxie of course.

In 2022, we were tasked with refreshing the existing website design. We created a new website layout that captures the coastal color scheme and reflections of the home furnishing store. The website’s overall result is a wowing, contemporary look that is more reflective of the brand and its three locations.

Even the strongest brands need a refresh every now and then. That’s why Ambrose Furniture’s new website proves brands become even stronger when you’re willing to grow and change with it!